Conduit
HOTEL GROUPSREVIEW SIGNALS

Hotel Review Analytics That Show Which Property Has the Problem

Complaint themes ranked across the portfolio, scored against each property's comp set, and routed to the department that owns them. The outlier property becomes obvious before the quarterly review.

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Works across Airbnb · VRBO · Booking.com · Expedia

The Problem

Group Reporting Averages the Signal Away

Portfolio review scores are the least useful number in the pack, because averaging four properties hides the one that needs attention.

The Portfolio Average Looks Fine

Three properties at 4.6 and one at 3.9 averages to something acceptable. The average is what goes in the board pack, so the 3.9 gets discussed once a quarter.

No Comp-Set Context per Property

A 4.2 in a competitive market and a 4.2 in a weak one are completely different results. Without comp-set positioning per property, the score says almost nothing.

Themes Never Reach the Department

Feedback lands with whoever owns the reputation tool at group level. The housekeeping manager at the property being complained about hears it second-hand, weeks later.

Nothing Distinguishes One-Off From Systemic

A bad week and a structural problem look identical in a monthly score. Deciding where capex goes on that basis is close to guessing.

How It Works

Theme, Property, Department, Action

Conduit groups feedback by theme across the portfolio and routes each one to the team that can do something about it.

Themes Ranked Across the Portfolio

Which complaint themes are growing, at which properties, and how fast. A theme rising at one hotel and flat everywhere else is a very different conversation from one rising everywhere.

Scored Against Each Comp Set

Every property is measured against its own competitive set, so a strong result in a hard market stops being penalized by a group average.

Routed to the Owning Department

Housekeeping themes to housekeeping, F&B to F&B, front desk to front desk, at the property concerned. Each team gets its own signal rather than the whole feed.

Themes Can Open Work Orders

A repeated room-specific complaint opens a maintenance task against that room, at that property, with a vendor. The loop ends in a fix rather than a chart.

Caught Mid-Stay Across Every Property

Sentiment is read in live guest conversations, so an unhappy guest is escalated while the stay is still running. That is the only window where the review can still change.

Capex Arguments With Evidence

When a theme persists at one property against a room type or a floor, that is a case for spend with data behind it rather than the loudest GM in the room.

Integration

Reviews, Conversations, and the Work That Follows

The signal is stronger because Conduit holds the in-stay conversation, not only the public review.

Reviews Across Every Property

Guest reviews sync from the OTAs and platforms each property is listed on, normalized into one theme model across the group.

Live Conversation Sentiment

In-stay sentiment from SMS, WhatsApp, voice, email, and OTA messaging in 140+ languages, read on the original text rather than a translation.

Into the Property's Ops Board

An actionable theme becomes a categorized task at the right property, with an owner and a vendor, on the board that property already uses.

Implementation

See the Themes, Then Route Them

Start with visibility across the portfolio, then decide which themes should generate work.

  1. 1

    Connect Reviews for Every Property

    Review sources sync per property. Where Conduit already runs guest messaging, the conversation history comes with it.

  2. 2

    Look at the First Portfolio Report

    The outlier property is rarely the one with the lowest score. It is usually the one with a theme growing fastest against its own comp set.

  3. 3

    Map Themes to Departments

    Assign each theme category to the owning team at each property, and set how they hear about it: digest, threshold alert, or both.

  4. 4

    Let Themes Open Work

    Enable automatic task creation where the link between complaint and fix is clearest, usually room-specific issues, then widen from there.

SECURITY/ ENTERPRISE-GRADE

Built for Enterprise-Grade Security and Privacy

SOC 2 Type II, HIPAA, ISO 27001, and GDPR. Feedback is property-scoped with role-based access, PII handling is configurable, and every routed signal records its source.

SOC 2 Type II compliance seal

SOC 2 Type II

Ensures secure handling of customer data that flows through our agents.

Enterprise security lock

Enterprise Security Controls

End-to-end encryption, role-based access, PII protection, and audit logs across the platform.

HIPAA compliance seal

HIPAA-ready

Supports HIPAA workflows with safeguards protecting sensitive data.

[01] FAQ/ KNOW BEFORE YOU GO

Common Questions About Portfolio Review Signals

Need clarity? Start with these frequently asked questions.

Reputation tools optimize the response and report the score. Conduit works the cause: it groups feedback into themes, ranks them across properties against each comp set, routes each theme to the department that owns it, and can open the work order.

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